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Spotify x minecraft
Book Worlds
"build what you're listening to!"
Spotify is the #1 music streaming service for gen-z worldwide. with a library full of millions of songs & playlists, Spotify is looking to expand their shelves even further: with audiobooks. The question is - how does Spotify catch the attention of a generation full of preoccupied, digitally - native multitaskers, and get them to see Spotify as more than just a music streaming service?
introducing spotify x minecraft bookworlds: the most productive way to procrastinate.
MY ROLE: concept creation, print campaign copy, video vision, creation and production
Deliverables
Social media campaigns & print billboards, both inside & outside of the game.
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